Ilektra Rachovitsa

Hello, I am Ilektra Rachovitsa...

Born and raised in Athens, Greece, I received my Bachelor’s degree in Fine Arts and Art Sciences at the University of Ioannina. I have completed an MFA in Web Design and New Media at the Academy of Art University, San Francisco.
I have been working as a Web Designer and Front-End Developer.

My expertise is converting complex ideas into simple design; creating user-friendly applications while remaining focused on the user-centered design.

View my Work

My Work

Boulevard Cafe

Responsive Website Development

Client: Blu Marketing Solutions -

- Designed advertising materials for print

- Developed responsive website

Tools: Wordpress, Woocommerce, HTML5, CSS, Photoshop, Illustrator

Full Bloom Vegan Restaurant

Brand Design, Responsive Website Design and Development

Client: Full Bloom | Gourmet Vegan Cuisine -

- Designed logo, business cards and graphics for marketing, including ad creatives

- Designed and developed responsive website

- Applied SEO practices and created social media strategy

Tools: Illustrator, Photoshop, HTML5, CSS, Bootstrap, JavaScript/jQuery, PHP, Google Analytics

SkinTie Online Store

Responsive E-commerce Website Development

Client: SkinTie Online Store -

- Added functionality to improve the users' online shopping experience

- Applied SEO practices

- Designed graphics for online marketing, including ad creatives

Tools: Shopify, HTML, CSS, Photoshop, Illustrator

Aviva In-Home Care

Logo, Business card and Vehicle Wrap Design

Client: Aviva In-Home Care -

- Designed the logo & business cards and ad creatives

- Designed vehicle wrap for marketing

Tools: Illustrator


Mobile UI/UX Design

Client: Cardiotone Fitness Studio, San Francisco, CA

- Designed mobile user experience and interface for the fitness studio Cardiotone

- Designed custom templates with specific functionality for integration into existing websites

Tools: Photoshop, Illustrator


Web UI/UX Design

Client: Cardiotone Fitness Studio, San Francisco, CA

- Designed the user experience and interface for the Cardiotone website

Tools: Photoshop, Illustrator


Widget UI/UX Design

Client: Cardiotone Fitness Studio, San Francisco, CA

- Designed widgets for learning, signing up & buying online fitness classes

Tools: Photoshop, Illustrator

Annunciation Cathedral

Responsive Website Development

Client: Annunciation Cathedral San Francisco -

- Enhanced the user experience and interface

- Developed responsive website migrating Joomla 2.5 to Joomla 3.4

- Maintain the website; create and update pages or articles, edit graphics

- Manage the subscribers' list and develop email newsletters for weekly distribution

Tools: Joomla, HTML, MySQL, Photoshop


Thesis project:
Web UI/UX Design

Thesis Proposal: - A social networking website that people can utilize to become well acquainted with their neighbors, have a better communication and create a greater sense of community.

- Planned, researched, created surveys, defined the target audience, user tasks and scenarios.
- Created information architecture and flow diagrams using Omnigraffle & Adobe Illustrator.
- Designed wireframes, paper and interactive prototypes for user testing.
- Designed the logo, look and feel and overall user interface & user experience.
- Conducted 2 official usability testings.
Implemented the front-end development using HTML, CSS, JavaScript/jQuery and created MySQL database for users' registration.
- Created a comprehensive video tutorial to walk users through the project using Snapz Pro X.


Game design

Digital Drawing

Client: Kevin Flood

Designed rough prototypes for Facebook game proposal; prepared a video presentation

Tools: Photoshop, Illustrator, Keynote


Graphic Design

Icon Design

Designed icons, book cover, christmas card, logos, business cards, flyers

Tools: Photoshop, Illustrator

Keep in Touch with me

Are you ready to start your project?
I am ready for the next big challenge.
Yours! Write to me or call me.

Ilektra Rachovitsa
San Francisco, CA 94109
(973) 883 - 5388